ZombiU

How long will you survive?

 

Objective

Launch ZombiU as stand out game within a saturated genre

 

Insight

When the world goes to shit, humanity, hope and survival are all we have left

 

Proposition

You’re in the middle of a zombie apocalypse

 

Activity and Results

A 360 integrated campaign including strategy, key art and branding, viral clips, mobile app, official launch trailer all supported with cross channel advertising.

 

Campaign Highlights

No.1 third party title on the wiiU platform